RELISH
Relish is a Canadian multimedia streaming service celebrating environmental responsibility and contemporary living through its lively and diverse programming. Relish's personality is vibrant and awakens the senses, making you crave what you see. The identity celebrates Relish's confident and uplifting energy and shares its inspiring content with its cultured, adventurous audience.
Relish requested a complete visual identity that included branding, website design, digital and print collateral and a robust Instagram strategy.
Contribution: Identity Design, Motion Graphics, Website Design, Illustration
Tools: Photoshop, Illustrator, InDesign, AfterEffects, Procreate
Tools: Photoshop, Illustrator, InDesign, AfterEffects, Procreate
CONCEPT DEVELOPMENT
Thinking about the programming and the content that Relish covers, I looked at inspiration from natural and urban landscapes, travel, and food, then connected it with the sensory experience of these elements and aspects of living. The structure within a natural landscape, the shapes and colours hone in on sensory experiences.
From that, I developed the concept around the five senses. I created a logo that reflects the senses with Relish's five focal points - food, fashion, lifestyle, home, and travel. Drawing parallels to how a sustainable lifestyle is multi-layered and multi-sensory.
From that, I developed the concept around the five senses. I created a logo that reflects the senses with Relish's five focal points - food, fashion, lifestyle, home, and travel. Drawing parallels to how a sustainable lifestyle is multi-layered and multi-sensory.
Website design
The Relish microsite is a B2B marketing campaign used to inform potential collaborators, advertisers and stakeholders about Relish offerings and advertising opportunities. Viewers are guided through the site’s content by category using an interactive and intuitive platform.
The site uses a variety of media, including video from the network’s programs, interactive mockups and gifs to create an immersive, dynamic and enjoyable experience for viewers.
Instagram Strategy
Relish’s Instagram strategy thinks about why the audience visits social media: to be informed, to escape, and be inspired.
The direction was to “distract” people for positive change, creating content and digital touchpoints to inspire while promoting the brand ethos and providing lifestyle programming to a social and engaged audience.
The feed and stories encourage creativity in living sustainably, all relating back to network programming. Categories break up the content to enhance engagement and make the platform a destination for inspiration.
